“Buy People Beer If Necessary”

Free Beer

Photo by ATP Admin — Creative Commons License Some Rights Reserved

The free beer give-away is CD-Baby Derek Silvers’ mantra for the future of the music.

As posted in KArts Culture News, Greg Knot, of the Chicago Tribune, brought together some the best ideas — and the clearest obstacles — to the future of the music biz, as discussed at last week’s SXSW Music Festival.

In a future that’s all about audience access to tunes, what about the artists’ access to money?

Silvers’ advice is to make money the old fashioned way: give away something for free to get audiences to pay.

The good news from SXSW is that the trend is towards the live event. Recordings are becoming more of a platform to entice the listener to the live event, rather than the artist to fan end product.

This is also good news for all of the live arts. In the same way that music festivals help to lead the festival industry, the music business can help lead the live arts industry: Define what you can give away for free to encourage audiences to come to the live performance.

Small arts organizations might even discover a more radical approach: give away the event for free to encourage audiences to purchase merchandise, recordings, or other take-homes.

The point is to follow the audience’s needs, rather than the arts’ wants. As Eric Garland of Big Champagne said, “You have to find some way to be essential.”

Get it? Give a little, get a lot.

- Bill Reichblum

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One Response to ““Buy People Beer If Necessary””

  1. Tweets that mention KadmusArts – where culture speaks » Blog Archive » “Buy People Beer If Necessary” -- Topsy.com
    April 3rd, 2010 19:03

    [...] This post was mentioned on Twitter by Bill Reichblum. Bill Reichblum said: Want to sell your music? Give away free beer! http://bit.ly/assmMC [...]

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