Back 2 School Festival

Summary Info Festival StoryFestival EventsOther Sources Not AvailablePractical Info

Country and Region United Arab EmiratesAbu Dhabi
Type of Festival Dance, Drama, Music
Location of Festival Dubai, Abu Dhabi, United Arab Emirates
Festival Contact Information

CSM - Center Stage Management
102 B, Jebel Ali Bldg. Al Quoz
between 2nd and 3rd Interchange of Sheik Zayed Road
Dubai, United Arab Emirates
Phone: +971 4 3390550
Fax: +971 4 3395534

Festival Description

Center Stage Management (CSM) is proud to announce their new brand, the’Back 2 School’ music festival, held in Dubai Festival City on October 17th 2008 from 2:00pm until midnight. In association with GEMS Education, this one-day event is for children and teenagers aged 18 and under only, for the first time in the Middle East!

Students, parents and teachers! The Back 2 School concept is made up of upstream mentorship programmes, as well as 8 national talent competitions, to encourage creativity, learning and to stimulate minds. Incorporating the theme “Shout. Share. Live. Unite”, the ComposeIT, DesignIT, ExpressIT, MoveIT, SingIT, SnapIT, RockIT, WriteIT competitions will be held as a way of unearthing some of UAE’s youngest and most dynamic musicians, writers, film-makers, designers and photographers from different age categories.

Festival Dates October 17, 2008
Festival Links

Festival Story:

The inspiration for this event came from listening to what tweens and teens love: their favourite music, artists, hobbies, interests and to what parents seek for their children. GEMS Schools share the same vision as CSM for a student-orientated event, which reflects their ethos and the school environments: “Our aim is to have an educational, fun and lively event in Dubai, targeting the young ones for the first time in Dubai. With their skills and involvement, Back 2 School is an event that they can call their own!” explains Jackie Wartanian, General Manager of CSM. 
GEMS students will benefit from discounted rates, regular updates and sign-up sheets displayed in their schools, teachers’ support in competitions and encouraging mentorship programmes. Tickets will also be available at GEMS Schools.


Festival Events:

Bands 2008:
  • Alien Ant Farm, headliner
  • Nervecell
  • Sun King
  • Brutality and Grace


Practical Info:

Entrance 2008:
  • The event is not limited to the GEMS School network and is open to all students 18 and under in the GCC.
    • GEMS:
      Regular children ticket – AED 125
      Family package : 2 parents/guardians and 2 children – AED 450
    • Non-GEMS:
      Regular children ticket – AED 150
      Family package : 2 parents/guardians and 2 children – AED 500s
Participant’s information 2008:
  • Deadline for most entries are on September 23, 2008 and winners will be announced on the day of the festival, on the main stage. Auditions will be announced on the website
  • Competition categories
    • “COMPOSE IT!” The applicant must write original lyrics to an imaginary song that would last no longer than 5mn.
    • “DESIGN IT!”, sponsored by Splash : For those whose passion is designing, this is their opportunity to create the official T-shirt design.
    • “EXPRESS IT!” What happens in a young person’s life when expressing their vision of the theme must be recorded in a 2 and a half minute short film and will be played on our giant LCD screens.
    • “MOVE IT!” sponsored by Lacnor: Each choreographed team of dancers will be judged on a choice of 2 songs. Winners will perform on the main stage on October 17th.
    • “ROCK IT!” sponsored by Spellbind Records : Whether into rock, pop or hip hop, bands must submit a video of them performing their own original track or a cover song, to perform on the main stage on October 17th.
    • “SING IT!” choirs will be auditioned on a theme song, for the chance to perform on the main stage on October 17th.
    • “SNAP IT!” The best photographs will be shown on giant screens at the festival, where a certificate will be handed to the winner. Entries that have been digitally manipulated will not be accepted.
    • “WRITE IT” To encourage looking out for each other, a creative 1,500 word (maximum) film script, short story or poem must be submitted on the subject.
  • Mentorship programmes will be revealed soon. They will provide an opportunity for young adults to actively take part in putting the festival together with CSM.
Survey = Reward 2008:
  • ‘Back 2 School’ would not be complete without an international super star! CSM is conducting a survey in schools and on the website, for students to choose who they’d love to see perform at their event.
  • A range of activities will be conducted for all ages on the day of the event, which will require their creativity, skills and will develop their team spirit whilst having fun!
From the traditional face painting to dancing-heads video, dunk-the-teacher game to forming a drumming circle, a big ‘arts and crafts’ area, drawing graffiti and so on. For young adults, a dance tent will provide a venue for them to socialize and experience a club atmosphere (with non-alcoholic beverages). More activities and facilities will be announced on the website.


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