iWork, iPlay

iPhone Concert

Photo by Bjørn Molstad — Creative Commons License Some Rights Reserved

Apple is about to help make going to live events easier and more fun.

As disclosed in a patent application filed last week, Apple is working on a new electronic ticket system to be distributed through iTunes, “Concert Ticket +”.

We’re all familiar with purchasing theatre or airline tickets online and printing out the ticket at home and then having the bar code swiped or handing the ticket over to the an agent on site. Apple’s new tool will allow users to store the ticket’s bar code on their mobile device and use it, instead of a paper ticket, to gain entry to the event. Apple’s idea: search, purchase, show in one tool.

Of course, the idea isn’t new. However, there were desktop computers and mobile phones before Apple’s entrance to those markets, as well. If there’s one thing that has contributed to Apple’s success is the company’s ability to transform old user habits to new applications.

Apple’s “Concert Ticket +” could integrate our moments of cultural enlightenment. Ok, that’s a bit over the top, but think about it. Using your iPhone or via the web, you could download a tune, discover a live concert of the tune, buy a ticket, and swipe your mobile device for entry. In other words, a seamless transition from an “I like it” moment to a “Where can I see them perform?” moment to an “I want to go” moment to an “I am here!” moment. The same electronic system that provides access to a ticket, also provides access to merchandise, social networks, and updated information. The integration breaks down any barrier between discovering a new work of art and becoming a stakeholder in the art.

Perhaps more important, synthesizing these moments that lead to building an audience also help to integrate our work life into our play life. The same device we use for work, we use for play.

This is the genuine cultural revolution that is taking place before our very eyes, and in our very mobile devices. Discovering art, learning more about an artist, finding a performance, being in the audience, and sharing responses to the artist’s work is all becoming a seamless act of the mobile life.

Any new application of technology that creates ease of access to culture and invites creation of a community around the arts is very good news.

Any device that helps us synthesize our work days and our entertainment nights is also very good news.

And, any thing that helps us discover new artists, buy more tickets, and be an audience is great news for our culture.

- Bill Reichblum

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11 Responses to “iWork, iPlay”

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