Archive for April, 2013

Vroom, Vroom: FTS + 500 Festival

Monday, April 29th, 2013

Indy Car

Original Photo by George Thomas — Creative Commons License Some Rights Reserved

Looking for an easy way to set up festival vendors?

FTS can help you organize, price and contract with different kinds of vendors to maximize booth sales and serve your festival goers.

Here’s the latest news on this service:

Festival Transaction Services (FTS) has signed a two-year agreement with the 500 Festival in Indianapolis, to implement the FTS vendor booth sales service using the FTS web site, www.festbiz.com.

The 500 Festival, one of the most prestigious community events in the U.S., adds a month-long festival leading up to the Indianapolis 500® on Memorial Day weekend featuring multiple events, from the nation’s largest half-marathon to the one of our country’s most prestigious parades.

Terry Powers, Vice President, Operations for 500 Festival, said, “FTS has very appealing technology developed specifically for the festivals and events business. They are integrating card processing, ticketing, payment and promotion in ways that we believe can help grow our revenue and reduce our operating costs. They also offer their services on a flexible a la carte basis so we can scale up to a fully integrated system as we gain experience. FTS has also demonstrated a deep commitment to our industry, which is critical to our success.”

Charles Brown, CEO of FTS, said, “We are very pleased to have 500 Festival as a customer. Terry Powers and the staff and volunteers of 500 Festival are well known as leaders in the festivals and events marketplace, and in the International Festivals & Events Association. We will start by getting to know their operations so we can help them assimilate our services to grow revenue, reduce expenses and get closer to their attendees.”

FTS has partnerships both with Visa and with BankAmerica Merchant Services, which have allowed FTS to use its technology leadership to provide unique services and reporting to event organizers and managers. Brown said, “FTS technology allows each transaction device to be identified by location and type of sale, providing new and valuable information to FTS fair and festival customers. All event and vendor sales transactions can be viewed online within the events private account providing new visibility for our customer’s sales results.”

About 500 Festival

The 500 Festival is a self-funded, not-for-profit organization deriving its revenue streams from ticket sales, event registrations, sponsorship and corporate memberships. Hundreds of local, regional and national companies participate in a variety of ways. And it works. As one of the nation’s largest festivals, 500 Festival events draw both exposure and people. Families from across the globe attend the IPL 500 Festival Parade, which is nationally-televised on NBC Sports Network. The Parade is one of the nation’s three largest, along the likes of the Macy’s Thanksgiving Day Parade and Pasadena Tournament of Roses. One of only a few nationally televised parades, it attracts an estimated 300,000 curbside spectators — locals and tourists alike.

About FTS

FTS offers transaction services to the fair and festival community including card processing, ticketing, promotion and sponsorship sales support for events, promotion and processing for performers and vendors and Festivals.com VIP prepaid cards for attendees. FTS also operates Festivals.com and KadmusArts.com, the largest Internet resources for information on festivals, fairs and events, with more than 40,000 events in 150 countries.

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FTS + Hidalgo BorderFest

Monday, April 22nd, 2013

FTS Logo

Festival Transaction Services, Inc. (FTS) has announced that it has signed a two-year agreement to implement the FTS cash management services program for BorderFest, in Hidalgo, Texas. BorderFest, celebrating its 37th year in 2013, attracted more than 85,000 visitors in 2012, and increased attendance to 91,117 in 2013.

Hidalgo City Manager and BorderFest CEO Joe Vera said, “We tested the FTS processing service at our month-long Festival of Lights in December. Their devices performed well, and we expanded their service for BorderFest to include entry box office, food and beverage tickets and our souvenir merchandise. Next year, we look forward to adding their Festivals.com prepaid Visa® cards-as-tickets services.”

Charles Brown, CEO of FTS, said, “We are honored to have BorderFest as a partner in the FTS program. Under Joe Vera’s leadership, BorderFest is one of the best run and most respected events in the festivals and events business. They excel at delivering value to their sponsors as well as their visitors and we are looking forward to helping them offer new sponsor opportunities in 2014 through our prepaid Visa cards-as-tickets. As Past Chairman of the IFEA Foundation Board [International Festivals & Events Association] and Immediate Past President of the Texas Association of Fairs and Events [TAFE], Joe’s acceptance of FTS is particularly significant for our service and technology.”

Kay Wolf, assistant city manager, who also manages the city’s December Festival of Lights event, said, “The larger crowds of BorderFest were no problem for the FTS devices and service. The addition of cell phone signal boosters that FTS supplied made a huge difference.”

Brown added, “FTS deployed 32 wireless transaction devices at 8 box office, food coupon and merchandise sales locations on the BorderFest site. BorderFest volunteers had no problem using the devices, and FTS processed all major credit and debit cards for event visitors’ purchases.”

FTS has partnerships both with Visa and with BankAmerica Merchant Services, which have allowed FTS to use its technology leadership to provide unique services and reporting to event organizers and managers. Brown said, “FTS technology allows each transaction device to be identified by location and type of sale, providing new and valuable information to FTS fair and festival customers. All event and vendor sales transactions can be viewed online within the events private account providing new visibility for our customer’s sales results.”

About Hidalgo BorderFest
    Hidalgo BorderFest was first held in 1976, and 500 visitors attended the event. This is its 37th year, and attendance was 91,117. BorderFest is produced by the City of Hidalgo, Texas. Joe Vera, City Manager, and Kay Wolf, Deputy City Manager act as event producers for BorderFest, Festival of Lights and other City events. Hidalgo is a city of 11,800 on the Rio Grande, directly across from Reynosa, Mexico. BorderFest has been a significant contributor to Hidalgo city activities, and today attracts visitors from throughout the Rio Grande Valley.

About Festival Transaction Services, Inc. (FTS)
    FTS offers transaction services to the fair and festival community including card processing, ticketing, promotion and sponsorship sales support for events, promotion and processing for performers and vendors and Festivals.com VIP prepaid cards for attendees. FTS also operates Festivals.com and KadmusArts.com, the largest Internet resources for information on festivals, fairs and events, with more than 40,000 events in 150 countries.

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